Dan Beard Council Employment Opportunities
Role: Digital Marketing Specialist
Full-Time & On-Site
Are you a digital dynamo with a passion for all things social media and email marketing? Do you love creating content, engaging with audiences, and driving revenue to make a positive impact in the lives of youths? If so, we want YOU to join our vibrant team!
As our Digital Marketing Specialist, you’ll be at the forefront of our online presence, crafting captivating social media campaigns and email marketing strategies. Get ready to elevate your creativity, connect with our amazing audience, and make a real difference!
VP of Marketing, at Rachel.Ennis@Scouting.org
Responsibilities
Social Media:
- Strategy Development: Develop and implement social media strategies aligned with business goals.
- Content Creation: Create, curate, and manage published content (images, videos, written).
- Campaign Management: Plan and execute social media campaigns, including promotions and advertisements.
- Engagement: Interact with users, respond to comments and messages, and foster a community around the brand.
- Analytics: Monitor and report on key performance indicators (KPIs) and metrics, providing insights for improvement.
Email Marketing:
- Campaign Creation: Design and execute email marketing campaigns, including newsletters, promotions, and automated drip campaigns.
- Content Development: Write compelling and engaging email content, including subject lines, body text, and calls to action.
- List Management: Manage email lists, ensuring compliance with data protection regulations and optimizing deliverability.
- A/B Testing: Conduct A/B tests to optimize email performance.
- Analytics: Track and analyze email campaign performance, providing regular reports and actionable insights.
Additional Projects:
- Compelling Content: Write, edit, and publish blog posts that inform, entertain, and inspire our readers.
- Blog Management: Oversee the blog’s calendar, ensuring a steady flow of fresh content.
- SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic.
- Engagement: Respond to comments and engage with readers to build a loyal community.
- Team Collaboration: Work closely with all departments to align content with overall company goals.
- Website Updates: Post blog entries to the organization’s website and assist the Creative Director with website improvements.
Requirements
Education: Associates or Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum of 2 years of experience in digital marketing, with a focus on social media and email marketing.
Skills:
- Expert in social media platforms (Facebook, LinkedIn, Instagram, TikTok, X, etc.).
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Strong knowledge of email marketing platforms (e.g., MailChimp, HubSpot, Constant Contact).
- Working knowledge of Adobe Creative Suite, including InDesign, Photoshop, Illustrator and Premiere.
- Excellent writing and communication skills.
- Strong analytical skills and experience with data-driven decision-making.
- Knowledge of SEO and web traffic metrics.
Personal Attributes:
- Creative thinker with a passion for contributing to the success of our team and organization.
- Detail-oriented and organized.
- Ability to work independently and as part of a team.
- Adaptable and open to feedback.
Preferred Qualifications:
- Certifications: Relevant certifications in digital marketing, social media, or email marketing.
- Technical Skills: Basic knowledge of HTML/CSS for email template customization.
Benefits
The Dan Beard Council is an equal opportunity employer. In addition to offering a competitive, starting salary of $42,000 – $45,000/year, the council provides a computer and mileage reimbursement.
- Major medical, prescription coverage, dental, vision, life-insurance, long-term disability, a defined benefit retirement plan, vacation, and paid holidays.
- Opportunity for career growth and development.
- Dynamic and supportive work environment.