OUR PURPOSE: Our purpose is to prepare young people in the Greater Cincinnati & Northern Kentucky region to become the leaders of tomorrow by instilling in them the values of the Scout Oath and Law.

OUR VISION & VALUES: By the end of 2021, we aim to be a leader in attracting families and providing youth an unmatched experience in developing future leaders, continuing their legacy of outdoor adventure and addressing regional priorities in STEM and workforce development. The Dan Beard Council’s main focus is on safety by protecting and enhancing the well-being of our members as well as diversity by truly valuing and engaging our customers and staff. We strive to proceed with integrity by being trustworthy in all we do.

The plan includes 4 major strategies with 6 key priorities shown below.

Reinvent Cub Scout membership recruiting model
Increase Cub World Adventure Camp attendance 
Conduct brand health survey and build brand awareness campaign
Realize fundraising
efficiencies and refocus donor development strategy
Build healthy Packs & Troops with strong local programs
Invest in skill and competency development to build capacity and retain staff